PPC Advertising Archive

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Optimize Your Landing Page Effectively

Mastering Landing Page Optimization for Improved Conversion Rates In the realm of digital marketing, the optimization of a landing page...

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Domain Length: Long vs. Short Debate

Navigating the Domain Length Conundrum: Long vs. Short Debate The digital landscape is akin to a vast ocean, where every...

a professional conference room with a large screen displaying colorful graphs and charts while a digital marketer presents to a group of attentive employees.

Learning Opportunities from GE’s Digital Marketing

Maximizing Skill Growth: Gaining Insights From GE’s Digital Marketing Strategies General Electric, often hailed as a lodestar in transitioning traditional...

a team analyzes complex graphs and charts on a digital screen, strategizing for a digital marketing campaign.

Key Role of Research in Digital Marketing

Unlocking Successful Strategies: The Key Role of Research in Digital Marketing In the dynamic landscape of digital marketing, harnessing the...

a person sits at a clutter-free desk using a computer to analyze colorful graphs and charts on digital marketing performance.

What Is Web Marketing

Understanding the Basics of Web Marketing Web marketing is the powerful intersection where technology meets strategy, enabling businesses to engage...

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Why Marketing Strategies Fail

Understanding the Pitfalls: Why Marketing Strategies Fail Embarking on a digital marketing campaign is akin to navigating a complex labyrinth,...

a dynamic team gathers around a conference table with multiple laptops, deeply engaged in a strategy session for launching a digital marketing agency.

Why Start Digital Marketing Agency

The Compelling Reasons to Launch Your Own Digital Marketing Agency As the digital world spirals into an ever-expanding universe of...

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LinkGraph Digital Marketing

Maximizing Your Online Presence With LinkGraph Digital Marketing Services In today’s rapidly evolving digital landscape, establishing a robust online presence...

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Why Does My Site Get Irrelevant Traffic

Unpacking the Reasons Behind Irrelevant Traffic on Your Website Navigating the digital landscape requires insight and precision, particularly when deciphering...

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What Is Marketing

Understanding the Essentials of Marketing: A Comprehensive Guide In an era where the customer holds the scepter, grasping the intricacies...

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What Is B2C Digital Marketing

Understanding B2C Digital Marketing: An Overview B2C digital marketing unfolds as a dynamic arena where brands connect directly with consumers,...

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What Is Demand Generation

Understanding Demand Generation: A Comprehensive Guide At the heart of a thriving business lies a well-crafted demand generation strategy, a...

Why the Search Atlas Software Suite

10,000+ digital marketers and SEO professionals use the Search Atlas software suite to grow their online presence and improve SEO performance. Schedule a demo with your account manager today!

SearchAtlas dashboard showing competitor research data. The upper graph displays keyword position history segmented by ranking tiers (Highest Rank to Deep Traffic), while the lower graph compares trends in paid traffic, keywords, and organic traffic over time from October 2020 to October 2022.

Cookie	Duration	Description
__cfruid	session	Cloudflare sets this cookie to identify trusted web traffic.
__hssrc	session	This cookie is set by Hubspot whenever it changes the session cookie. The __hssrc cookie set to 1 indicates that the user has restarted the browser, and if the cookie does not exist, it is assumed to be a new session.
cookielawinfo-checkbox-advertisement	1 year	Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
CookieLawInfoConsent	1 year	Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie.
csrftoken	1 year	This cookie is associated with Django web development platform for python. Used to help protect the website against Cross-Site Request Forgery attacks
JSESSIONID	session	The JSESSIONID cookie is used by New Relic to store a session identifier so that New Relic can monitor session counts for an application.
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Cookie	Duration	Description
__cf_bm	30 minutes	This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
__hssc	30 minutes	HubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie.
bcookie	1 year	LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.
bscookie	1 year	LinkedIn sets this cookie to store performed actions on the website.
lang	session	LinkedIn sets this cookie to remember a user's language setting.
lidc	1 day	LinkedIn sets the lidc cookie to facilitate data center selection.
na_id	1 year 24 days	The na_id is set by AddThis to enable sharing of links on social media platforms like Facebook and Twitter.
ouid	1 year 24 days	Associated with the AddThis widget, this cookie helps users to share content across various networking and sharing forums.
UserMatchHistory	1 month	LinkedIn sets this cookie for LinkedIn Ads ID syncing.

Cookie	Duration	Description
__hstc	5 months 27 days	This is the main cookie set by Hubspot, for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_ga_XG2FWHK2V3	2 years	This cookie is installed by Google Analytics.
_gcl_au	3 months	Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
_hjAbsoluteSessionInProgress	30 minutes	Hotjar sets this cookie to detect the first pageview session of a user. This is a True/False flag set by the cookie.
_hjFirstSeen	30 minutes	Hotjar sets this cookie to identify a new user’s first session. It stores a true/false value, indicating whether it was the first time Hotjar saw this user.
_hjIncludedInPageviewSample	2 minutes	Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site's pageview limit.
_hjIncludedInSessionSample	2 minutes	Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site's daily session limit.
_hjTLDTest	session	To determine the most generic cookie path that has to be used instead of the page hostname, Hotjar sets the _hjTLDTest cookie to store different URL substring alternatives until it fails.
CONSENT	2 years	YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
hubspotutk	5 months 27 days	HubSpot sets this cookie to keep track of the visitors to the website. This cookie is passed to HubSpot on form submission and used when deduplicating contacts.
uid	1 year 24 days	This is a Google UserID cookie that tracks users across various website segments.

Cookie	Duration	Description
_fbp	3 months	This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.
anj	3 months	AppNexus sets the anj cookie that contains data stating whether a cookie ID is synced with partners.
IDE	1 year 24 days	Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile.
IDSYNC	1 year	This cookie is set by Yahoo to store information on how users behave on multiple websites so that relevant ads can be displayed to them.
pa_crosswise_ts	2 years	The pa_crosswise_ts cookie is set by Perfect Audience for advertising purposes based on user behavioural data.
pa_google_ts	2 years	The pa_google_ts cookie is set by Perfect Audience for advertising purposes based on user behavioural data.
pa_openx_ts	2 years	The pa_openx_ts cookie is set by Perfect Audience for advertising purposes based on user behavioural data.
pa_rubicon_ts	2 years	The pa_rubicon_ts cookie is set by Perfect Audience for advertising purposes based on user behavioural data.
pa_twitter_ts	2 years	The pa_twitter_ts cookie is set by Perfect Audience for advertising purposes based on user behavioural data.
pa_uid	2 years	This cookie is set by prfct.co. This cookie is used across the websites that use same ad network to display ads to the other advertisers in the network.
pa_yahoo_ts	2 years	The pa_yahoo_ts cookie is set by Perfect Audience for advertising purposes based on user behavioural data.
personalization_id	2 years	Twitter sets this cookie to integrate and share features for social media and also store information about how the user uses the website, for tracking and targeting.
test_cookie	15 minutes	The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
uuid2	3 months	The uuid2 cookie is set by AppNexus and records information that helps in differentiating between devices and browsers. This information is used to pick out ads delivered by the platform and assess the ad performance and its attribute payment.
VISITOR_INFO1_LIVE	5 months 27 days	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC	session	YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt-remote-device-id	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt.innertube::nextId	never	This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::requests	never	This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.

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