Technical SEO Archive

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Maximizing SEO Impact: The Power of Headings

Maximizing SEO Impact: The Power of Headings In the nuanced arena of search engine optimization, the strategic deployment of header...

a web developer adjusts the html code of a website to optimize heading tags for search engine visibility.

Impact of Heading Tags on SEO

Understanding the Impact of Heading Tags on SEO Performance Heading tags are not merely HTML elements that structure content; they’re...

a laptop open to a video analytics dashboard with charts and graphs on the screen.

Master Video SEO with This Comprehensive Guide

Unlock the Secrets of Video SEO: A Comprehensive Mastery Guide In the dynamic realm of digital marketing, video content emerges...

a person working on a laptop with graphs and charts indicating website analytics on the screen.

Optimize SEO with Header Div Strategies

Mastering Header Div Strategies for Enhanced SEO Performance In a meticulously constructed HTML document, header tags are not just aesthetic...

a desktop computer with multiple charts and graphs on the screen, showing website traffic and search engine rankings.

Power Your SEO Dashboard with APIs

Unlock the Full Potential of Your SEO Dashboard With APIs In the fast-paced realm of digital marketing, embracing the power...

a focused individual analyzing colorful pie charts on a computer screen to optimize a website's performance.

Google’s Lighthouse SEO Audit Tool Guide

Mastering SEO: A Comprehensive Guide to Google’s Lighthouse Audit Tool In the fast-paced realm of digital marketing, mastering Search Engine...

a group of diverse people gather around a large computer screen, displaying a colorful, abstract visualization of a search algorithm.

Google’s New Search Algorithm: Unveiled

Inside Look at Google’s Latest Search Algorithm Update The search landscape is in constant flux, responding to the evolving ways...

a professional speaker gives a lecture on digital marketing trends to an attentive audience in a modern conference room.

Is SEO Becoming Obsolete? Mueller’s View

The Future of SEO: Analyzing John Mueller’s Perspective on Its Obsolescence In an industry where change is the only constant,...

john mueller discussing seo strategies in front of a computer with a dark mode website on the screen.

John Mueller on SEO for Dark Mode Sites

Understanding SEO for Dark Mode Sites With John Mueller’s Insights As the digital landscape evolves, the preference for dark mode...

a puzzled marketer sits before a computer, scratching their head while staring at a search engine results page.

Google: No Third-Party SEO Tool Scores

Google Clarifies: External SEO Tool Scores Don’t Affect Rankings In an industry brimming with advanced SEO tools and ever-evolving methodologies,...

a person analyzing a graph of website traffic growth after optimizing domain names with relevant keywords.

SEO Influence of Keywords in Domain Names

Understanding the Impact of Keyword-Rich Domain Names on SEO As the digital marketing landscape evolves, the question of domain name...

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Google vs. Baidu: Crafting an SEO Strategy

Optimizing for Search: A Comparative Guide to Google and Baidu SEO Strategies The landscape of search engine optimization presents a...

Why the Search Atlas Software Suite

10,000+ digital marketers and SEO professionals use the Search Atlas software suite to grow their online presence and improve SEO performance. Schedule a demo with your account manager today!

SearchAtlas dashboard showing competitor research data. The upper graph displays keyword position history segmented by ranking tiers (Highest Rank to Deep Traffic), while the lower graph compares trends in paid traffic, keywords, and organic traffic over time from October 2020 to October 2022.

Cookie	Duration	Description
__cfruid	session	Cloudflare sets this cookie to identify trusted web traffic.
__hssrc	session	This cookie is set by Hubspot whenever it changes the session cookie. The __hssrc cookie set to 1 indicates that the user has restarted the browser, and if the cookie does not exist, it is assumed to be a new session.
cookielawinfo-checkbox-advertisement	1 year	Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
CookieLawInfoConsent	1 year	Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie.
csrftoken	1 year	This cookie is associated with Django web development platform for python. Used to help protect the website against Cross-Site Request Forgery attacks
JSESSIONID	session	The JSESSIONID cookie is used by New Relic to store a session identifier so that New Relic can monitor session counts for an application.
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Cookie	Duration	Description
__cf_bm	30 minutes	This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
__hssc	30 minutes	HubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie.
bcookie	1 year	LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.
bscookie	1 year	LinkedIn sets this cookie to store performed actions on the website.
lang	session	LinkedIn sets this cookie to remember a user's language setting.
lidc	1 day	LinkedIn sets the lidc cookie to facilitate data center selection.
na_id	1 year 24 days	The na_id is set by AddThis to enable sharing of links on social media platforms like Facebook and Twitter.
ouid	1 year 24 days	Associated with the AddThis widget, this cookie helps users to share content across various networking and sharing forums.
UserMatchHistory	1 month	LinkedIn sets this cookie for LinkedIn Ads ID syncing.

Cookie	Duration	Description
__hstc	5 months 27 days	This is the main cookie set by Hubspot, for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_ga_XG2FWHK2V3	2 years	This cookie is installed by Google Analytics.
_gcl_au	3 months	Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
_hjAbsoluteSessionInProgress	30 minutes	Hotjar sets this cookie to detect the first pageview session of a user. This is a True/False flag set by the cookie.
_hjFirstSeen	30 minutes	Hotjar sets this cookie to identify a new user’s first session. It stores a true/false value, indicating whether it was the first time Hotjar saw this user.
_hjIncludedInPageviewSample	2 minutes	Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site's pageview limit.
_hjIncludedInSessionSample	2 minutes	Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site's daily session limit.
_hjTLDTest	session	To determine the most generic cookie path that has to be used instead of the page hostname, Hotjar sets the _hjTLDTest cookie to store different URL substring alternatives until it fails.
CONSENT	2 years	YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
hubspotutk	5 months 27 days	HubSpot sets this cookie to keep track of the visitors to the website. This cookie is passed to HubSpot on form submission and used when deduplicating contacts.
uid	1 year 24 days	This is a Google UserID cookie that tracks users across various website segments.

Cookie	Duration	Description
_fbp	3 months	This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.
anj	3 months	AppNexus sets the anj cookie that contains data stating whether a cookie ID is synced with partners.
IDE	1 year 24 days	Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile.
IDSYNC	1 year	This cookie is set by Yahoo to store information on how users behave on multiple websites so that relevant ads can be displayed to them.
pa_crosswise_ts	2 years	The pa_crosswise_ts cookie is set by Perfect Audience for advertising purposes based on user behavioural data.
pa_google_ts	2 years	The pa_google_ts cookie is set by Perfect Audience for advertising purposes based on user behavioural data.
pa_openx_ts	2 years	The pa_openx_ts cookie is set by Perfect Audience for advertising purposes based on user behavioural data.
pa_rubicon_ts	2 years	The pa_rubicon_ts cookie is set by Perfect Audience for advertising purposes based on user behavioural data.
pa_twitter_ts	2 years	The pa_twitter_ts cookie is set by Perfect Audience for advertising purposes based on user behavioural data.
pa_uid	2 years	This cookie is set by prfct.co. This cookie is used across the websites that use same ad network to display ads to the other advertisers in the network.
pa_yahoo_ts	2 years	The pa_yahoo_ts cookie is set by Perfect Audience for advertising purposes based on user behavioural data.
personalization_id	2 years	Twitter sets this cookie to integrate and share features for social media and also store information about how the user uses the website, for tracking and targeting.
test_cookie	15 minutes	The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
uuid2	3 months	The uuid2 cookie is set by AppNexus and records information that helps in differentiating between devices and browsers. This information is used to pick out ads delivered by the platform and assess the ad performance and its attribute payment.
VISITOR_INFO1_LIVE	5 months 27 days	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC	session	YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt-remote-device-id	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt.innertube::nextId	never	This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::requests	never	This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.

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