Altify Increases Organic Sessions by 25,382% in 6 Months

Altify, a leading sales enablement platform, empowers enterprise revenue teams to plan, manage, and grow customer relationships efficiently. After regaining independence from Upland Software, Altify faced the urgent need to establish a standalone digital presence and compete in a crowded B2B SaaS market.

Altify’s clients had multiple alternatives for account planning, deal qualification, and revenue optimization. Organic search and AI-driven visibility became the main levers for growth and the key to helping Altify capture high-intent traffic.

With near-zero organic sessions, minimal backlinks, and no AI visibility, Altify needed a rock-solid strategy to increase visibility, authority, and qualified demand.

The company also faced the challenge of communicating the value of structured account planning to enterprise audiences. Generating meaningful demand for Altify required a focused growth strategy that fortified its technical SEO foundation, improved content relevance and depth, expanded high-quality link acquisition, and increased visibility across AI-driven search experiences. 

At the same time, it was necessary to clearly articulate Altify’s unique value proposition to differentiate the brand in a competitive market and capture demand across every stage of the client’s journey.

Key Metrics

“Working with the LinkGraph team has transformed our digital presence. Their expertise in SEO, AEO, and authority-building has driven meaningful demand while positioning Altify as a trusted resource in the B2B sales space. Seeing our visibility and engagement grow so rapidly has been remarkable.”  

– Andrea A., Director of Demand Generation @ Altify

The Challenge

Altify operates in a highly competitive B2B SaaS market where its clients have abundant alternatives, making search visibility and authority critical for capturing qualified leads. Following its separation from Upland Software, the company had to quickly build an independent website and establish a digital footprint while competing against entrenched SaaS competitors with stronger domain authority and broader market recognition.

Altify’s organic sessions were near 0, search impressions were limited, and the company had no visibility across AI-driven discovery channels, like ChatGPT, Gemini, Perplexity, Claude, and others. Authority signals were minimal, and backlinks were scarce, limiting thought leadership and credibility. Content resources were constrained, making it difficult to differentiate Altify’s offering in account planning.

Communicating the value of structured account planning to enterprise buyers was another key challenge. High-intent demand was difficult to generate, requiring a holistic SEO and AEO approach that improved technical SEO, refined content strategy, built authority, and expanded AI visibility.

The Strategy

Keyword and Content Optimization

LinkGraph identified high-intent, B2B SaaS queries across strategic account planning and sales transformation. The team sharpened relevance and thought leadership by addressing enterprise buyer pain points and strengthening metadata, internal links, and structured formatting for stronger search alignment.

Technical SEO and Indexation Reliability

LinkGraph ran deep technical audits and fixed crawlability, indexing, and site architecture issues that limited discoverability. These technical SEO optimizations improved how search engines accessed and understood the content while enabling scalable growth across the website, supporting both organic and AI-driven visibility.

Authority and Link-Building

The team built a strategic link-building program targeted at B2B SaaS publications, industry directories, and authoritative domains. LinkGraph’s authority-building strategy focused anchor text on enterprise relevance, product categories, and competitive keywords. These efforts strengthened domain authority and referral traffic, reinforcing Altify’s competitive positioning in the B2B SaaS space.

AI Visibility Enhancement

LinkGraph’s AI specialists developed a focused plan to enhance AI visibility, securing top citations in AI-driven search results and LLM-generated responses. Positive AI sentiment tracking validated Altify’s thought leadership within AI-assisted discovery environments, positioning the brand as a trusted source of knowledge.

Collaboration and Reporting

LinkGraph maintained close coordination with Altify through bi-weekly check-ins, shared workflows, and content alignment. Clear reporting from the team and agile project management ensured rapid adaptation to search trends and efficient execution of the integrated SEO and AEO strategy.

The Results

Altify achieved measurable growth across both leading and revenue-proximate indicators in 6 months.

Organic traffic and search visibility saw dramatic improvements in Google Analytics (GA4). Organic sessions increased from 28 sessions to 7,135 sessions, a 25,382% increase, demonstrating rapid demand generation and improved reach among enterprise buyers.

Total search impressions expanded from 19,500 to 1,250,000, a 6,310% increase, reflecting significant growth in top-of-funnel visibility across high-intent queries. Total clicks on Google Search Console (GSC) grew from 1,370 clicks to 6,630 clicks, a 384% increase, indicating improved engagement from relevant searchers.

Altify also saw substantial improvements in keyword rankings. Over the last 6 months, the company achieved 40 keywords in the top 3 positions on Google and 75 additional keywords ranking between positions 4 and 10, demonstrating strong visibility for high-intent, strategic search terms and reinforcing its authority within the B2B SaaS space.

AI-driven visibility also saw remarkable gains. Altify went from zero visibility to being cited as the No. 1 source for multiple strategic B2B SaaS queries. Positive sentiment of 78.1% across AI channels reinforced Altify’s thought leadership and authority in emerging AI-driven search formats.

Authority and link-building metrics further strengthened the company’s competitive positioning. The backlink profile expanded to over 76,400 backlinks from more than 1,000 referring domains, significantly enhancing domain authority and referral signals across the B2B SaaS ecosystem.

Demand generation outcomes reflected the downstream impact of improved visibility and authority. Demo request CTAs received up to 21,000 views, a 104,170% increase, signaling a substantial rise in high-intent lead activity and demonstrating the connection between organic search growth and actionable business results.

The integrated SEO and AEO strategy increased search visibility and authority while driving measurable enterprise demand.

Altify is now positioned as a trusted resource in strategic account planning and B2B sales enablement, with stronger visibility, engagement, and pipeline-ready leads to support sustained growth.